SCPS Unlimited collaborated on the fabrication of the CowzVR character project for Chick-fil-A, supporting a commercial campaign produced by Framestore in partnership with McCann. Directed by David Mellor and Murray Butler, the project required custom-fabricated character elements designed for production use while maintaining the recognizable stylized appearance associated with the Chick-fil-A brand.

The SCPS team fabricated custom structural and exterior character components using a combination of digital fabrication, sculpting, molding, finishing, and paint techniques. Designed to support the demands of commercial filming, the fabricated pieces balanced durability with lightweight construction to allow for repeated on-set use while maintaining a polished on-camera appearance.

Projects like CowzVR highlight SCPS Unlimited’s capabilities in commercial prop fabrication, custom character fabrication, and practical effects fabrication for advertising campaigns, film, television, and live entertainment.