With a broad spectrum of physical and digital capabilities, interactive trade show displays, pop-up installations and location-based marketing brand activations are all well within our wheelhouse.

Brand activations

— WE CREATE WHAT DOESN'T EXIST —

Since 2004, our team has combined a broad knowledge of dynamic experience interactions with high-end craftsmanship to achieve impactful, and engaging results. We specialize in collaborating directly with brands and agencies to bring ambitious physical and digital brand activations into the real world.

Brand Activations

— WE CREATE WHAT DOESN'T EXIST —

— Click into one of our featured projects or select a category below to explore more —

Click into one of our featured projects or select a category below to explore more

Brand Activations

GOOGLE CLOUD SPACE

─ Interactive Brand Activations

─ Integrated Electronics and Environment

Programming & Software

Dreamforce

─ Integrated Software and Hardware Control

─ Interactive Remote Plotter Array

Take a quick look at some other favorite projects

SanDisk Memory Man

When SanDisk wanted to launch its new Creator Series SSDs, they turned to SCPS Unlimited to make a bold statement.

IBM: Calling the Shots

Created to foreshadow a future pairing with their Watsonx Ai, we designed and fabricated smart table tennis paddles that were used in IBM’s “Calling the Shots” activation at SXSW. Our creative technologists developed custom software and hardware to calculate serve speed, distinguish between forehand vs. backhand hits, and general ball trajectory. We also created animations that represented a participant’s “real time game play”, as well as a post-game dashboard that kept track of stats from each game participants played.

Fireball Dragon's Throne

Built for a live Call of Duty: Warzone Esports event, our in-house creative technologists made custom gaming chairs that responded to gameplay in real time. In addition to scent emitters and heated rumble seats, fog machines fired up during explosions and fake blood squirted out for kills. An onboard mini-fridge was also added to store the mini bottles of Fireball Whisky players drank before engaging in the live streamed competition.

Razer | Lexus TX

Partnering with Lexus and Razer, we reimagined the all-new TX as an immersive gaming experience with fully realized gaming battle stations. The design featured custom responsive lighting elements, seat and ceiling mounted gaming stations, and a custom rear console powering the entire vehicle’s gaming experience. Our in-house team handled everything from concept design to electronics, as well as content capture and the production of a 3-part webisode series.

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Einstein Pen Plotter System

Dreamforce 2023

To help announce Salesforce’s latest innovation at the 2023 Dreamforce event, we created a system with a prompt station remotely connected to three peripheral pen plotters that would help visitors map out their path through Dreamforce based on the things they wanted to learn about. Our creative technologists custom built the software package to mimic Salesforce AI, while our fabrication design team created a custom input system to allow hands-on interaction.

Saint Laurent Slot Machine

We collaborated with Saint Laurent to custom design and produce glamorous slot machines that housed a selection of their luxury products. Capable of countless lighting sequences performed by over 100 custom-made light bulbs, the machines debuted during the holiday season throughout the US, Europe, and then Asia, just in time for Chinese New Year.

Lyft Y Sculpture

We were brought on board to take Lyft’s brilliant marketing idea and bring it to life for the Life is Beautiful Festival. Our expansive team of designers, engineers, software developers and fabricators came together to deliver an impressive 9-foot light sculpture that was completely wrapped in 65,000 mappable LED’s, capable of playing 360 degrees of continuous content 24 hours a day.

Nissan Leaf Plus Exhibit

Produced in collaboration with GPJ, the Nissan Leaf Plus Exhibit at the 2019 LA Auto Show allowed customers to glide two separate monitor housings around a sleek track assembly which encircled the vehicle. Digital graphics and highlighted points of interest were overlaid in augmented reality onto the vehicle as the monitors revolved around the track. Designed to accommodate various vehicles, the tech was also easily updatable, giving it a new look and interactive experience.

Intel Acrylic Car

CES Expo 2018

To illustrate Intel and Mobileye’s sensory technology, we produced two stunning, interactive installations artfully resembling full-sized vehicles constructed of clear acrylic slices. Our digital wizards 3D modeled the vehicles and engineered the overall structure, including support systems, housing for the tech and electrical components all prior to fabrication. Interactive control systems powered the lighting displays throughout the structures giving a sense of mobility to the static vehicles.

Target : Share the Force

D23 Expo

The team from Deutsch LA enlisted us to showcase Target’s exclusive line of Star Wars merchandise at D23. We designed a modular, geometric space structure, clad in transparent panels covered in a starry galaxy treatment. We also constructed the command podium that featured a 100-inch monitor that appeared to float in space. Our design allowed us to pre-assemble the structure in our studio, carefully transport all pieces, and finally install it on location.

Nike El Clásico

To help celebrate the El Clásico Miami Soccer Tournament, our in-house crews worked around the clock to weld, laser cut, fabricate, wire, and program a stunning LED sculpture for SET Creative. Built with a mirrored platform that reflected the lights from above, the LEDs were programmable, giving the option to change the color of the soccer player’s uniform and shoes to match each team during signing events.

CLIENTS

When it comes to brand activations, SCPS Unlimited handles each with a careful attention to detail while collaborating with the client to ensure an authentic brand experience. The results speak for themselves: Our Google Cloud Space activation won three prizes at the 21st Annual ABPM Awards. Our work with Lyft, a stunning 9 ft tall, programmable light sculpture, became an evergreen promotional tool. And for Saint Laurent, we were entrusted to build an immersive installation to showcase seven, limited-edition, plywood sculptures created by Charles Eames. Whether you’re an A-list Hollywood director, advertising agency, luxury fashion house or a global brand we can turn your creative vision into reality with resident brand activation experts skilled at integrating brand identity with engaging interactions.