When Sandisk launched its new Creator Series storage solutions, they wanted an unforgettable way to showcase the power, durability, and flexibility of their SSDs. The challenge: design and fabricate a showpiece activation that top content creators and fans would rally around globally. One that literally embodied the spirit of creation proving that its Creator SSDs could handle anything thrown at them.
SOLUTION
SCPS Unlimited answered by designing and fabricating Memory Man, a free-standing bipedal robot with GoPro cameras for eyes and a SanDisk Creator SSD embedded in its chest. Everywhere Memory Man travels, he captures the world through his “eyes,” storing adventures directly to the SSD at his heart.
TECHNICAL DETAILS:
- Custom 3D-printed and molded parts in-house, ensuring precision and flexibility.
. - Our in-house creative technologists engineered the integration of the SanDisk Creator SSDs, proving their real-time storage and rugged durability.
. - Equipped with GoPro camera technology to capture content from Memory Man’s perspective.
. - Designed for transportability with two flight-ready cases for global deployment.
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tIMELINE:
From concept to fabrication to international rollout in just 5 weeks (2 weeks for design and engineering, 3 weeks for fabrication) a near-impossible turnaround in the world of experiential marketing.
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VERSATILITY & DEPLOYMENt:
Memory Man was engineered for travel. He breaks down into modular parts and has already journeyed worldwide, partnering with creators including Devin Supertramp, Simone Giertz, and Gong Bao, taking to the skies, cruising across the sea, and traversing major cities. He is the perfect blend of creator marketing, live brand experience and brand activation.
EXECUTION
SCPS Unlimited managed the entire build in-house at our Torrance, CA fabrication shop. Combining 3D printing, metal fabrication and software development, for a streamlined process without the middleman. To guarantee flawless performance on the road, we deployed a dedicated technician to guide Memory Man across continents.
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.IMPACT & BRAND ALIGNMENT:
Still rolling out, the campaign has already generated massive buzz online and earned national coverage. More importantly, Memory Man embodies SanDisk’s message: Creator SSDs are built to go wherever creativity leads, capturing and storing every adventure.
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RESULTS & RECOGNITION:
- Explosive fan engagement through influencers’ social channels. .
- Featured press coverage in Ad Age and Adland.tv. .
- Long-tail campaign impact with staggered rollout. .