We had the chance to work with Lyft on an incredible project that lit up the Las Vegas sky during the Life is Beautiful Festival. We were brought on board to take Lyft’s brilliant marketing idea and bring it to life for the event. Our team of designers, engineers, software developers, and fabricators came together to deliver an impressive 9-foot light sculpture completely wrapped in 65,000 mappable LEDs, capable of playing continuous 360-degree content around the clock.

We also built an easy-to-use system that let Lyft update the visuals anytime, turning the sculpture into a lasting marketing piece that can be refreshed for future events. The immersive installation became one of the highlights of the festival, showing up in thousands of social media posts and earning huge attention for the brand. After the event, we handled storage, maintenance, and preparation so it would be ready to shine again whenever needed.