For this experiential and broadcast campaign with Nissan, we were brought on to bring their Intelligent Safety Shield Technologies to life in a way that worked both in person and on camera. In just six days, our team fabricated, installed, and operated a fully engineered steel platform designed to safely support the weight and movement of the showcased vehicle. The display featured an underlit structure with programmable lighting sequences that reacted to participant movements and highlighted each of the vehicle’s safety features through a striking edge lit acrylic effect.

To meet the demands of both live interaction and broadcast production, we conducted extensive testing on lighting sources and how they performed on camera. The result was a visually powerful and fully interactive experience that showed off Nissan’s advanced safety technology in an engaging and memorable way.