Vehicles & Ships
Working together with creatives from Tool and Aramique to launch Lexus’ new sports car, the “LIT” IS showcased our synchronized workflow of the mapping, physical application, and digital programming of 41,999 LEDs. The result was an adaptable system that was reactive to both music and gesture.
- Native app development
- Embedded hardware development
- Responsive app design
- Responsive firmware design – use for describing the fast speed at which the 60 thousand LEDs were updated together in time
- OpenFrameworks
- Arduino
Our role was to bridge the gap between imagination and execution. Using 41,999 individually programmable LEDs, our creative technology team handled the mapping, physical application, and digital programming of a system capable of transforming motion and sound into pure visual energy.
The LIT IS quite literally came to life, capable of reacting to music, gesture, and audience interaction. At full brightness, the LEDs output over 175,000 lumens, and when combined end-to-end, would stretch half a mile.
This brand activation project represents what’s possible when creative vision meets technical precision. For agencies, brands, and producers looking to make something truly unforgettable, SCPS Unlimited is the bridge between concept and creation.
TECHNICAL HIGHLIGHTS:
- ATTRACT MODE: Continuous color and motion loops that accentuate the IS’s sculpted lines.
. - MUSIC VIZ MOD: Sound-responsive visuals that sync perfectly with any track.
. - GESTURE MODE: Gesture-controlled animations using real-time motion sensing for a direct connection between human and machine.
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One Build, Countless Impressions:
The LIT IS debuted with the Lexus LIT IS Reveal Campaign, followed by high-profile appearances including a cameo in Dua Lipa’s music video, a holiday Yule Log takeover, and a show-stopping moment at New York Fashion Week.