For Dreamforce 2025, SCPS Unlimited partnered with GPJ and Salesforce to create an immersive, voice-driven activation that brought Agentforce AI to life. Designed as more than a demo, the experience gave attendees a fast, intuitive way to create and interact with AI-powered customer support agents, transforming an abstract technology into a tangible, human, and on-brand moment.
SOLUTION
We designed a short, immersive experience that allowed users to create and interact with an AI “Agent” tailored to a specific product or service. By combining voice interaction, character animation, and branded UI, the experience transformed complex AI workflows into something intuitive and memorable, making enterprise-level technology feel human.
TECHNICAL DETAILS:
- Salesforce API integrations powering real-time AI agent creation.
. - Voice-to-text systems enabling natural, conversational input.
. - Custom character animations and sound design for personality and engagement.
. - Brand-driven UI design aligned with Salesforce’s visual language.
. - Custom software experience engineered for live event reliability.
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EXECUTION
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.IMPACT & BRAND ALIGNMENT:
Attendees engaged directly with the technology by speaking to the system and seeing their inputs instantly translated into AI behavior, making the value of Agentforce clear in real-world customer support scenarios.
Salesforce’s brand identity was embedded throughout the experience, from the interface to character animations, reinforcing its leadership in approachable, human-centered AI.
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RESULTS & RECOGNITION:
- Overwhelmingly positive client feedback, with specific praise for system reliability and on-site technical support.
- Successful delivery of an AI experience that felt accessible, experiential, and ready for real-world application.