Our collaboration with Tool and 72andSunny for Disney•PIXAR’s Cars 3 and Target is a great example of our well-orchestrated machine in action.

The client first came to us with a great idea of the signature cars from the movie racing around a child’s room, looping in and out of the movie product available at Target. Through our interactive design process, our artists helped them to develop that idea into a final design. 

To further immerse the client into the project, our creative technologists generated a virtual reality space centered around their design, giving them the opportunity to see how it would look and function from every angle. This digital work was then used to assist our fabricators as they began construction and detailing of the 20 foot diameter set. Everything was successfully completed in ten days and sent off to set for the shooting of a super-charged cross-branding campaign.