To promote Uber’s new Spotlight feature, our creative technology team helped to produce a vibrant, interactive art installation which depicted a collection of glowing towers of pulsating, multicolored lights. From the center of the scattered scene of illuminated towers, an intense beam of colored light sliced into the night sky. This brilliant spectacle appeared in Miami with the city’s dazzling nightscape set as the backdrop and was also used in Uber’s Spotlight Internet commercial.