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TitleBlock_PanteneCoachella

At Coachella, where music and style collide, “Festival Hair” has always been a significant highlight. Pantene asked us to help them fulfill their role as the official hair care partner and provide attendees with exceptional Festival Hair experiences

Experience & Style

— FUNCTIONAL SPACE WITH EYE CATCHING VISUALS —

Within this luxurious environment, Pantene experts offered glitter applications and expert hair braiding at dedicated hair stations all enveloped in Pantene’s signature gold accents and stylish product displays.

To enhance the social media buzz, we also crafted Instagram-worthy features including a striking gold wall and a nine-foot-high gold pour, immortalized for beauty shots

Experience & Style

— FUNCTIONAL SPACE WITH EYE CATCHING VISUALS —

Within this luxurious environment, Pantene experts offered glitter applications and expert hair braiding at dedicated hair stations all enveloped in Pantene’s signature gold accents and stylish product displays.

To enhance the social media buzz, we also crafted Instagram-worthy features including a striking gold wall and a nine-foot-high gold pour, immortalized for beauty shots

We Bring Visions Into Reality

In addition to the helmets, we were asked to create space suit backpacks which housed air cooling systems. We developed fan cooling systems that were integrated into each pack. This feature sent air through tubes to the helmets, literally cooling the actors. For comfort and added mobility, each actor had their own custom sized backpack.  

From Shop to Oasis

Our expansive 40’ x 40’ desert oasis provided a haven for festival-goers, complete with an air-conditioned lounge, custom-built beauty bars, sleek furnishings, and captivating décor, complemented by immersive lighting and 3D projection mapping of Pantene’s logo. Our fabrication team handled the bespoke construction of the full environment and our technicians traveled with the pieces to install everything on site in the desert elements.

     

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