We fabricated the NBA on Prime Playmaker Chain, a custom oversized pendant created to recognize standout players and game MVPs.

Built entirely in-house, the Playmaker Chain brings together custom prop fabrication with a bold, iced-out physical design and an integrated digital display that showcases highlights from the recipient’s performance, all within a co-branded NBA on Prime design.

The chain quickly became a viral part of the NBA on Prime experience, appearing on NBA broadcasts and social media worn by stars including Stephen Curry, Tyrese Maxey, LaMelo Ball and Deni Avdija.

As attention around the Playmaker Chain grew, NBA on Prime reached back out for additional units. SCPS Unlimited turned around the new builds on a tight timeline, helping the client capitalize on the chain’s sudden popularity and keep the momentum going.