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Lexus’ “All In” 2021 IS ad campaign saw the creation of the Gamers’ IS. SCPS We provided multiple concepts as well as end-to-end design fabrication, and install of the interior, exterior and custom controller for the car. The crowd-sourced favorite “Neon Tokyo” theme required the integration of custom RGB lights, drink cooler, and a full gaming rig. The vehicle has gone went on to be featured in a variety of trade shows, live events, and the 100 Thieves YouTube channel.

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