To celebrate a milestone in Intel’s history and the legacy of its processors, Intel partnered with agency Two5Six on a campaign featuring four leading technology and gaming creators and their ultimate PC setups.
SCPS Unlimited was brought on board to design, engineer and fabricate four completely custom PC stations, each inspired by the creator’s personality, brand, history and ideal workstation.
The challenge was to create four distinctly different builds that shared a connection to Intel while functioning as fully integrated PC environments. Our team combined custom fabrication, computer hardware, lighting, electronics and interactive technology to turn each concept into a one-of-a-kind build.
SOLUTION
SCPS designed and fabricated four personalized PC stations for Linus Sebastian, Anne Munition, Aiekillu and Sevadus.
Each concept was developed around something recognizable about its recipient, from the creator’s visual identity and streaming history to the way they actually wanted their workstation to function.
The result was four dramatically different builds.
SEVADUS
For Sevadus, we incorporated elements of his brand along with Neffy, his one-eyed character, directly into the PC design.
SCPS embedded a projector inside the unit to animate Neffy’s oversized cyclops eye whenever the system was powered on, transforming a static design feature into part of the experience.
The exterior also paid tribute to Sevadus’ early success as a Minecraft streamer, incorporating the recognizable block-inspired aesthetic into the fabrication.
It wasn’t simply a themed computer case. The physical fabrication, projection technology and creator’s history were designed together as a single piece.
IMAGES COURTESY OF INTEL
ANNE MUNITION
Anne Munition’s station drew inspiration from her background in design and music.
SCPS designed the PC around the visual language of a vintage graphic equalizer, using layered acrylic illuminated by programmable RGB LEDs to create a dimensional lighting effect.
Clear acrylic elements incorporated Anne’s logo and design work, making her visual identity part of the physical structure.
The station also addressed something much more functional on her wish list: a dual-PC configuration. Two separate PCs were incorporated into the custom workstation to create the type of streaming setup she had always wanted.
IMAGES COURTESY OF INTEL
AIEKILLU
Aiekillu wanted something very different: simplicity.
Cable management had been a persistent problem with his previous setup, so SCPS developed a streamlined workstation that integrated the PC directly into the furniture.
The components and cables were concealed within the custom structure, creating the minimal appearance he wanted without sacrificing functionality.
When the system powered on, his name and logo illuminated through the milky desktop surface, revealing a branded element that virtually disappeared when the station wasn’t in use.
IMAGES COURTESY OF INTEL
LINUS SEBASTIAN
Designing something unexpected for one of the world’s best-known PC technology creators presented a different kind of challenge.
Our answer was to look backward.
SCPS disguised a completely modern, high-performance PC inside the unmistakable form of a vintage IBM 5150.
The retro exterior retained details such as the classic flip-up power switch, while the old floppy disk opening was cleverly repurposed as an air intake. Even the vintage-style monitor enclosure concealed a modern display.
From the outside, it looked like a piece of personal-computing history. Underneath, it was an entirely modern machine.
IMAGES COURTESY OF INTEL
TECHNICAL DETAILS:
The four Intel PC stations brought together a wide range of SCPS capabilities, including:
- Custom concept development and design
- CNC machining
- Laser cutting
- 3D printing
- Custom electronics
- Programmable RGB + LED lighting
- Projection integration
- Acrylic fabrication
- Integrated PC hardware
- Custom furniture fabrication
- Cable and component management
- Branding and graphic integration
Because design, fabrication and technology integration could all be handled through the SCPS team, the physical builds and their electronic components were developed as complete systems rather than separate pieces that had to be assembled after the fact.
WHERE FABRICATION MEETS CREATIVE TECHNOLOGY:
The Intel project remains a great example of what happens when physical fabrication and technology are developed together from the beginning.
Each station had to function as a PC, reflect the personality of its recipient and create a visual moment worthy of a major global technology brand.
There wasn’t one solution that could simply be repeated four times.
One build required projection. Another incorporated programmable lighting and two computers. Another integrated an entire PC into a minimalist piece of furniture. And another concealed modern technology inside a recreation of an iconic vintage computer.
That combination of custom fabrication, electronics, lighting, digital technology and storytelling is still central to the work SCPS creates today..
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