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AI IMMERSIVE EXPERIENCE

For Dreamforce 2025, SCPS Unlimited partnered with GPJ and Salesforce to create an immersive, voice-driven activation that brought Agentforce AI to life. Designed as more than a demo, the experience gave attendees a fast, intuitive way to create and interact with AI-powered customer support agents, transforming an abstract technology into a tangible, human, and on-brand moment.
THE SCPS

SOLUTION

We designed a short, immersive experience that allowed users to create and interact with an AI “Agent” tailored to a specific product or service. By combining voice interaction, character animation, and branded UI, the experience transformed complex AI workflows into something intuitive and memorable, making enterprise-level technology feel human.

TECHNICAL DETAILS:

  • Salesforce API integrations powering real-time AI agent creation.
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  • Voice-to-text systems enabling natural, conversational input.
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  • Custom character animations and sound design for personality and engagement.
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  • Brand-driven UI design aligned with Salesforce’s visual language.
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  • Custom software experience engineered for live event reliability.
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THE

EXECUTION

The experience was engineered as a reusable software platform, enabling it to be redeployed or adapted for future Salesforce events, demos, and activations without starting from scratch. Following extensive internal testing at SCPS Unlimited, the system was installed and validated at GPJ during final booth assembly, with our team providing on-site technical support throughout Dreamforce to ensure consistent performance, rapid troubleshooting, and a seamless attendee experience from start to finish.

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.IMPACT & BRAND ALIGNMENT:

Attendees engaged directly with the technology by speaking to the system and seeing their inputs instantly translated into AI behavior, making the value of Agentforce clear in real-world customer support scenarios.

Salesforce’s brand identity was embedded throughout the experience, from the interface to character animations, reinforcing its leadership in approachable, human-centered AI.

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RESULTS & RECOGNITION:

  • Overwhelmingly positive client feedback, with specific praise for system reliability and on-site technical support.
  • Successful delivery of an AI experience that felt accessible, experiential, and ready for real-world application.

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