For AWS re:Invent 2025 in Las Vegas, SCPS Unlimited partnered with GPJ to bring a playful, high-impact brand activation to life for Adobe and Coca-Cola. The experience celebrated the launch of new Adobe features through a hands-on, personalized moment, allowing attendees to showcase custom Coca-Cola cans they designed using Adobe’s latest creative tools.
SCPS Unlimited was responsible for fabricating three immersive dioramas that transformed those personalized cans into unforgettable photo moments designed for social sharing and brand amplification.
SOLUTION
GPJ provided the creative designs, and SCPS Unlimited brought them to life. Our team executed each concept through precise fabrication, integrated lighting, and environmental storytelling.
The team approached each diorama as a self-contained “world,” creating visually rich scenes that encouraged exploration, interaction, and social capture. From playful surrealism to energetic movement and atmosphere, each vignette offered a distinct backdrop while maintaining a cohesive Adobe × Coca-Cola narrative.
With the compressed schedule, SCPS focused on smart material choices, efficient fabrication workflows, and creative problem-solving to deliver a high-finish result without compromise.
TECHNICAL DETAILS:.
Integrated adjustable lighting systems to set mood and enhance photography
3D-printed elements using both opaque and clear materials
Miniature landscaping and scenic detailing
Mechanical disco ball feature for motion and visual energy
Electronics fully integrated strict dimensional limits to ensure drop-in installation
EXECUTION
While the builds themselves were straightforward, the real challenge was delivering premium results under tight time constraints.
To ensure flawless execution, SCPS fabricated and tested all components in-house with backup parts provided to the agency as a contingency. Fit and integration were essential because the dioramas were installed on-site the day before the event requiring absolute accuracy.
By controlling quality and logistics end-to-end, the activation was ready for attendee engagement from day one.
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RECOGNITION:
Named one of AWS re:Invent’s most memorable activations by EventMarketer