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In collaboration with the creatives at Anomaly, we created a smart device that related European football terminology to American football fans for Jimmy John’s. Much like an Alexa device, it was programmed to listen, think, and speak the soccer-to-football translations using sound bites recorded by famed American football coach and commentator Jimmy Johnson. Not only that, but we also produced the one-minute commercial in our studio space and three other promo videos.

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